Franchising Magazine USA: Paris Baguette Announces Community-Driven Brand Redesign

Paris Baguette , the neighborhood bakery café where communities come together over expertly crafted baked and brewed goods, recently announced a comprehensive brand redesign, including a community-driven store layout, elevated guest experience, and enhanced digital and mobile presence.

“All existing cafes will have elements of the new brand DNA,” said Pete Bell , Paris Baguette chief marketing officer. “This year, all cafes will have fresh artwork on the walls, new props to showcase baked foods, and we will take an in-depth look at each individual open cafe to determine the best way to incorporate the brand refresh.”

The new design offers an elevated guest experience through every consumer touchpoint including modern, welcoming café layouts, distinguished brand packaging and an enhanced digital and mobile presence.

The redesign also emphasizes a “neighborhood bakery café” focus, with a new display case showcasing the artistry behind the baked goods.

“We’ve made sure that franchisees are equipped with everything they need to accommodate customers, but what we found is that most of our guests really appreciate the act of visiting a store, seeing the beautiful cakes and pastries, and picking something out”, said Darren Tipton , CEO of Paris Baguette America.

The franchise is targeting several markets in 2022 and has a goal of signing 150 franchise agreements and opening 56 units.