Wolfnights Expansion Will More Than Double its Footprint in New York City

Wolfnights® just signed the lease for a new location at 2675 Broadway in Manhattan, readying to more than double its existing footprint and kick off a 10-year growth plan for corporate and franchise expansion.

“Wolfnights was considering a corporate expansion,” said Afek, “and that plan accelerated when I saw great deals being made and real estate available in the areas I wanted to expand into in New York City. It was the right time for me to rapidly grow Wolfnights.”

“As sad as COVID is, and it is very sad, a smart business owner can see the current benefits of a tenants’ market and get great deals,” said Dan Rowe, franchise industry veteran and CEO of Fransmart. “We’re seeing unheard-of terms on leases and low-cost conversions right now. If you had been considering franchising before COVID-19 hit, you should revisit that idea now with a hot concept like Wolfnights.”

Founded by Afek in 2011, Wolfnights creates the ideal bite®, ensuring that each bite contains salty, sweet, sour, crunchy and chewy, by using the highest quality ingredients to create consistent, one-of-a-kind flavor experiences for customers. Many of the concept’s signature menu items feature a blend of Mediterranean and Thai elements, from spicy pickled pineapple to housemade coconut vanilla sauce. Their fresh dough is baked to perfection for each order on the IronWolf®, a huge iron dome heated by a blazing fire, modeled after the traditional food preparation techniques used in the Mediterranean region.