TL;DR
Jim Balis, managing director of CapitalSpring's Strategic Operations Group, predicts that value will make a fast-food comeback in 2022 due to industry trends and consumer behavior. Restaurants are increasing prices due to inflation, but dining out is comparable to or less expensive than cooking at home.
The restaurant industry has experienced a seemingly endless series of changes since the height of the COVID-19 pandemic. That's why Jim Balis, managing director of CapitalSpring's Strategic Operations Group, spoke with QSR Magazine about what the industry can expect in 2022.
While restaurants are increasing their prices due to inflation, Balis says that the fact that prices are surging at grocery stores too is helping the industry. He told the publication, “The consumer is looking at the alternative and realizing going out to eat isn't much more than cooking at home, and in some cases dining out is potentially less expensive.”
In this story
This story was originally published in 1851 Franchise on January 12, 2022. Burnaze summarizes and links to the original reporting.
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