Challenge the Pros: Dan Brunell on brand standards and unit performance during ownership transitions and/or resales

Dan Brunell Senior Vice President of Franchise Development Spherion Staffing and Recruiting

Ensuring continuity between franchise prospects begins well before the business ownership transition takes place. We conduct comprehensive operational and financial reviews to ensure the business is positioned for a smooth transfer. We then provide the incoming franchise owner with a structured onboarding process that includes extensive training, access to historical performance data, and clear guidance on brand standards and operational expectations.

It’s important to support the people and client relationships that sustain the office we’re transitioning. Our team works closely with new franchisees to implement communication plans for existing team members and clients and provide change-management coaching. We pair franchisees with experienced, senior portfolio leaders and peer mentors. This approach preserves the strengths of the existing business while giving the new franchise owner the tools, insights, and support needed to drive the next phase of local growth.

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Franchise Update Magazine: Issue 2, 2026

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