TL;DR
IHOP has launched its online ordering platform, IHOP N' Go, nationwide and plans to release a mobile ordering app by the end of the year. The brand is also testing third-party delivery companies in select markets.
All-day breakfast will now be available through online ordering thanks to IHOP’s latest announcement. According to a recent Nation’s Restaurant News article , the chain has launched its own online ordering platform, IHOP N’ Go, which can be found at IHOP.com. By the end of the year, the brand plans to release a mobile ordering app and is currently testing out third-party delivery companies in select markets.
IHOP has been testing an online take-out ordering option throughout the year in order to overcome all of the challenges associated with successfully transporting cooked breakfast foods for off-premise dining.
“We wanted to make sure we had the fundamentals right before we got into accelerating them,” said Dine Equity President Darren Rebelez.
In this story
This story was originally published in 1851 Franchise on November 17, 2017. Burnaze summarizes and links to the original reporting.
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