TL;DR
IHOP is testing delivery at select locations in response to customer demand. The initiative aims to attract customers across demographics.
After noting an increase in off-premise dining, IHOP will begin testing out delivery at select locations. According to a recent article in Nation's Restaurant News, the initiative comes as a response to customer demand.
Formal testing has not yet begun as the company is still in the process of consulting with its partners. IHOP hopes a delivery option will serve as a way to continue attracting customers across demographics.
"One of the things that’s unique about IHOP versus a lot of other concepts is that we’re multi-generational. We have guests that span all age demographics and breakups from small children to their grandparents,” said president Darren Rebelez.
In this story
This story was originally published in 1851 Franchise on August 23, 2017. Burnaze summarizes and links to the original reporting.
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