IHG® appoints David Oppenheim as Senior Vice President, Analytics & Insights

IHG appoints a new Senior Vice President, Analytics & Insights, to champion data-driven insights culture.

Read the original at Franchising.com
IHG® appoints David Oppenheim as Senior Vice President, Analytics & Insights

TL;DR

IHG has appointed David Oppenheim as Senior Vice President, Analytics & Insights to lead data-driven decision making. He will report to Claire Bennett, Global Chief Marketing Officer at IHG.

The move comes as part of IHG’s investment in data-driven decision making and the further development of a team of professional data scientists that enhance strategic and tactical business decisions for all IHG brands and channels. This high-caliber insights team will serve as a center of excellence for analytics across the IHG enterprise. David will report to Claire Bennett, Global Chief Marketing Officer at IHG.

> Claire Bennett, Global Chief Marketing Officer at IHG, commented: “At IHG, we are focused on driving our business forward using data and insights to make strategic decisions. Data and analytics play an increasingly critical role in our customer journey and assessing marketing performance. Having the right data allows us to deliver more impactful experiences to our guests and build deeper relationships. We are thrilled to have David on board with deep expertise in this segment to help us advance our work in this space and unlock the full power of data in everything we do.”

David most recently worked at Alaska Airlines as Vice President of Sales and Distribution. Previously, he held numerous positions at United Airlines, including leading the commercial analytics team. He is recognized for his analytical and intellectual rigor and broad expertise building revenue in the travel industry. He began his career at The Boston Consulting Group.

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Holiday Inn Club Vacations®, avid™ hotels, Staybridge Suites®, Atwell Suites™ and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 5,900 hotels and approximately 883,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Approximately 400,000 people work across IHG's hotels and corporate offices globally.

In this story

This story was originally published in Franchising.com on September 23, 2020. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.