Build-A-Bear Workshop, Inc. Names New Chief Marketing Officer

Ms. Fitzgerald brings more than 20 years of experience in creating and implementing marketing strategy, communications and brand development with a proven track record of driving digital transformations, and results. She has held critical marketing roles in the areas of retail, toys, juvenile products, childhood education, and non-profit, with senior level positions at Sylvan Learning, Sears, VTech, Hallmark, and most recently serving as the Chief Marketing Officer at the American Lung Association.

She will lead Build-A-Bear's focus on brand communications, integrated marketing, public relations, and creative services, while integrating the company's cause marketing efforts in conjunction with the Build-A-Bear Foundation, the company's 501(c)3 organization.

Ms. Fitzgerald joins a talented group of driven and seasoned executives. The executive leadership team also includes:

• Jenn Kretchmar, Chief Digital and Merchandising Officer

• Chris Hurt, Chief Operations Officer

• Voin Todorovic, Chief Financial Officer

• Eric Fencl, Chief Administrative Officer

• Roz Johnson, Senior Vice President, Chief People Officer

• Dorrie Krueger, Chief Strategy Officer

• Dara Meath, Senior Vice President, Chief Technology Officer

Separately, also joining the leadership team in a consultative role is Lisa Licht, who will be focused on expanding and driving value for the brand and the company across the areas of entertainment, licensing, corporate partnerships and long-range strategy. Ms. Licht is a high-impact entertainment, licensing and toy industry veteran who is a Senior Advisor at the Boston Consulting Group (BCG), and was most recently the CMO of Live Nation Concerts, and held senior executive positions at Yahoo!, Hasbro, Fox Entertainment and Mattel.