WGNO: Meet the Mad Scientist at Smoothie King in the Lab Mixing up the Menu

Have you ever wondered who’s behind the curtain mixing and matching fruits and flavors to bring you the tastiest Smoothie King concoctions? Davis Jaeger, product development manager and food scientist at Smoothie King, clears the smoke and mirrors to give viewers a glimpse into the Smoothie King laboratory in an interview with WGNO’s Wild Bill Wood.

Mad about all things smoothies, Jaeger is involved with every step of the smoothie-making process, from crafting flavor profiles to scoping out new ingredients to observing focus groups. Working in a lab situated in the back of a Smoothie King store, Jaeger is constantly immersed in the “Smoothies With A Purpose” purveyor’s forward-thinking, health-conscious atmosphere.

Wild Bill Wood accompanies Jaeger as he concocts various tasty fruit and vegetable blends while and explains the many facets of his fascinating line of work. Tasked with planning the smoothie franchise’s menu a year in advance, Jaeger always has his eyes set on the future and his heart in the kitchen at Smoothie King.