TL;DR
Arby's CEO Paul Brown credits the company's 51-year success to its vision and ability to stay relevant with trendy branding. Brown highlights Arby's as a social-media savvy brand that knows how to stay relevant, coining the term 'fast crafted' to describe its meal styles.
Photo Credit: Arby'sPaul Brown, CEO of Arby’s is leading what Franchise Times called a “renaissance” for the brand. He credits the company’s success over the past 51 years to the vision the company developed after its “listening and learning tour.”Brown highlighted Arby’s as a trendy, social-media savvy brand that knows how to stay relevant.
Arby’s is now coining the term “fast crafted” to describe its meal styles, and made it clear that it is not a fast-casual brand.“We win versus QSR because we have higher quality products and a great value with the same level of convenience,” he said. “We win versus fast casual, because we have equally quality products at a better price and it’s much more conveniently served,” Brown told Franchise Times.
In this story
This story was originally published in 1851 Franchise on July 9, 2015. Burnaze summarizes and links to the original reporting.
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