TL;DR
Orangetheory Fitness is opening a new studio in Estero, Florida, offering high-intensity workouts. The studio is part of the brand's expansion along Florida's Gulf Coast, with existing locations in Naples and Fort Myers.
“We are ecstatic about adding another studio along Florida’s beautiful Gulf Coast, especially in the active and thriving village of Estero,” said the CEO of Orangetheory Afterburn, Jim Potesta. “Orangetheory already offers its high intensity heart rate-based fitness concept across Naples and Fort Myers, now residents in Estero have a home studio that’s easy to get to and feel a greater sense of community while meeting their fitness goals.”
The fitness concept offers charitable fitness-related challenges throughout the year and encourages members to participate in giving back to the local community.
Orangetheory Fitness is a 60-minute group workout class focused on heartrate-based interval training that is designed to alter metabolism to give more caloric afterburn, up to 24 hours after the workout is complete. The first class is always free.
In this story
This story was originally published in Franchising.com on March 23, 2023. Burnaze summarizes and links to the original reporting.
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