Meet the Supplier: FranchiseFilming

FranchiseFilming is a team of dedicated producers, directors, videographers and storytellers who create franchise-focused videos and “real inspiring stories” for franchisors. Their video marketing and production services are intended to help generate more sales and keep franchisees happy.

FranchiseFilming was founded in 2020 by Trevor Rappleye, who says he fell in love with filming and storytelling when he was just 13 years old. Rappleye’s first business filming venture, EventFilming.net, started when he was 15, where he would film special events like weddings.

He taught himself sales and marketing. In 2016, he brought on a team and rebranded to CorporateFilming, which serves corporations and businesses that want to drive sales through video. After seeing the success of this venture, Rappleye expanded and launched FranchiseFilming to focus on providing quality video content for the franchising space.

FranchiseFilming shoots high-quality inspiring videos that showcase the stories of franchise owners. In a conversation with 1851 Franchise, Rappleye said FranchiseFilming helps generate leads for franchisors by adding emotion to the industry and telling the stories of passionate entrepreneurs within it, thus inspiring ambitious individuals to take their own leap into the space.

Additionally, FranchiseFilming operates on a national basis, meaning there’s nowhere the brand isn’t willing to go in order to create the best videos possible. As an added benefit, FranchiseFilming never charges travel fees.

The brand operates as a membership service with a three-step process:

• Pick a Package

Choose the number of videos you need monthly, and the brand will adjust the package type according to your desires and marketing plan.

• Scheduling and Filming

Tell FranchiseFilming what you want and where you want them to go, and they will craft a plan and get to work.

• Scale Your Franchise

Your videos will then be delivered in 10 days or less.

As a result of this business model, FranchiseFilming’s consumer-facing website says it has successfully helped drive sales, recruitment, and increase brands’ growth and awareness.

FranchiseFilming is known for its customer experience and customer service. Whether you have a need for video content or need to improve your old videos to drive more leads, the brand will “craft, design and produce all of your video needs — across all departments — nationally.”

As of September 2023, FranchiseFilming has provided video content for brands such as Neighborly, CVSHealth, FranConnect and the International Franchise Professionals Group.

Additionally, brands that sign up for FranchiseFilming’s Membership model enjoy the following benefits:

• Monthly marketing videos on auto-pilot

• No U.S. travel fees

• Highest in editing queue — Videos done in just five to 10 days

• Handles all scheduling and content creation

• Only takes 30 minutes of your time each month

• Free voiceover and concept creation

• Consistent edits every week or month

• Years of franchise knowledge

• Over 500K hours of filming experience

• Monthly strategy check-ins

• Client outings

“At the end of the day, it comes down to relationships, said Rappleye. “We care about our clients and their success because they are people with hopes, dreams and desires just like us.”

FranchiseFilming stands out as a solid investment choice for franchisors who are looking to reach a wider audience through inspiring and thoughtfully made video content, which has the potential to drive new leads and create more brand awareness.