TL;DR
UK-based fast casual franchise Leon is launching in the U.S. with its first location in Washington, D.C. The D.C. location will be the brand's 53rd unit globally.
UK-based fast casual franchise Leon is coming to the United States.
According to Fast Casual, the franchise’s first U.S. location will open in Washington, D.C. later this summer. The D.C. location will be the brand’s 53rd unit globally. All of Leon’s existing locations are in the U.K., Norway and the Netherlands.
“D.C. is a wonderful city and I can't wait to begin our American adventure here," CEO John Vincent said in a press release. "We chose D.C. as our entry point into the U.S. market because of its culturally creative mindset, pedestrian-friendly landscape and foodie-lifestyle. Choosing the first American city is like trying to choose from your favorite box of chocolates. After D.C., we are looking forward to opening in other cities that have a similar culture of dynamism, positivity and possibility.”
In this story
This story was originally published in 1851 Franchise on June 26, 2018. Burnaze summarizes and links to the original reporting.
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