Snap Fitness reacquires U.K. and Ireland markets from master developer

Snap Fitness, the Lift Brands-owned fitness franchise alongside the likes of 9Round and YogaFit, has announced the reacquisition of the U.K. and Ireland market from its master developer.

This move comes as part of the brand’s #OneTeam initiative, which will see Snap Fitness invest internally within the U.K. market, focusing on infrastructure development, club growth, and franchisee support.

The brand has also seen an executive shake-up, with Jon Cottam, previously the managing director, Europe for Life Brands, now serving as CEO, EMEA, as the company builds its portfolio across Europe and other territories.

“We have some incredible growth opportunities across our newly reacquired market,” said Alison McElroy, president, international and chief legal officer at Lift Brands global. “I know Jon will continue to excel in this new leadership role, managing the charge for both brands as we continue to grow and build business across EMEA.”

In 2020, Snap Fitness surpassed 100 clubs in Europe and opened five new locations across the globe in September alone, with the brand’s first-ever Japanese location set to open soon in November.

“We are proud of the work we have done so far to support our small business owners,” said Ty Menzies, global CEO of Lift Brands. “We will continue to look for additional opportunities to invest in operations, connecting our people – both locally and globally – as we help our Snap Fitness community weather the storm of COVID-19 together.”