Austin Alexander Appointed Vice President of Franchise Development

Massage Heights has appointed Austin Alexander as Vice President of Franchise Development. This announcement follows the release of the International Franchise Association (IFA) report, which forecasts personal services to remain the top industry for franchise expansion in 2024.

• With an impressive background of being a franchisee as well as on the franchisor side within the development team of a fitness concept, Alexander brings a wealth of experience from the health and wellness industry to Massage Heights. Having been on both sides of a franchise model, he understands the ins and outs of brand growth and will offer a unique perspective to franchisees.

• Austin's track record speaks volumes, demonstrating his adeptness in various aspects of franchising, from market analysis to territory selection. Prior to his current role, he held key positions within well-established franchises such as Self Esteem Brands and Lift Brands, refining his skills in operations, sales, and business development.

• From firsthand experience, Alexander understands the challenges new franchisees face and what it takes to run a successful business. His knowledge of franchise ownership gives him unique insights into the desires of potential franchisees and the ability to truly resonate and empathize with them.

"Stepping into this role is a privilege, and I'm thrilled to continue leveraging my extensive franchising experience within this respected brand,” said Alexander.

"An energetic and enthusiastic entrepreneur at heart, Austin is deeply committed to empowering others to realize their own entrepreneurial aspirations and contribute to community well-being through business ownership,” said Shane Evans, Founder & CEO of Massage Heights. “His strong background and passion for franchising, particularly in the health and wellness sector, align perfectly with our mission to empower individuals to own their own businesses and promote well-being within communities.”