TL;DR
Denny's debuts a Star Wars-themed menu with limited-edition items in anticipation of the film's premiere. The promotion is part of the brand's partnership agreement with LucasFilm.
Denny's is giving its menu a cinematic twist in anticipation of a major theatrical release. According to a recent article in Nation's Restaurant News , the brand will be offering an assortment of limited-edition Star Wars themed items prior to the film's premiere. The promotion comes as part of the brand's partnership agreement with LucasFilm.
The specialty menu includes dishes named The Co-Reactor, Lightspeed Slam and Two Moons. Each item was inspired by the fantasy film series in mind. This initiative and the overall partnership agreement with LucasFilm are part of Denny's recent efforts to revitalize its marketing strategy.
In addition to these new menu offerings, the company will also be selling themed trading cards to benefit No Kid Hungry. The cards are currently available for purchase at Denny's locations for $3 per pack.
In this story
This story was originally published in 1851 Franchise on April 3, 2018. Burnaze summarizes and links to the original reporting.
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