More Facebook Changes, Ahoy!

Mark Zuckerberg and his merry band of Facebook friends have announced yet another update for the social media behemoth, and, once again, it should give franchise brands cause for concern.

Facebook stated in a recent media release that the site’s newest update will make stories their friends liked or commented on appear lower in News Feeds or not at all.

“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity,” read a joint statement from Facebook Product Manager Max Eulenstein and User Experience Researcher Lauren Scissors. “In some cases, post reach and referral traffic could potentially decline. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.”

However, as the fine folks at Mashable pointed out, another News Feed update is intended to prioritize updates from Facebook friends users engage with most. In short, it’s more important than ever for brands to connect with their Facebook audience on a consistent basis.