TL;DR
Roxie Reeve is the director of digital marketing at Money Pages, a multimedia company that helps communities save money and local businesses grow. Reeve emphasizes the importance of innovation and taking risks in the franchising industry.
Reeve is the director of digital marketing at Money Pages, which offers a complete marketing system with extensive experience in magazine publishing, direct mail, digital marketing and branding.
Reeve got into the franchising world when she joined the team at Money Pages in its mission to expand coast to coast.
“ What I love the most about the franchising industry is the impact you can make,” Reeve said. “You're not only impacting your own business, you're also impacting the businesses of all the franchise owners. In marketing, it’s even more fulfilling because you're touching a variety of audiences by several degrees of separation — all to achieve an ultimate goal. And for Money Pages, that's helping businesses grow and communities save. So, for me, it's helping that happen not only in my community, but in several communities across the nation, which is an awesome opportunity.”
The key to the future is innovation, Reeve said, and newcomers to franchising should learn to take risks.
“We're the future of franchising, and it's up to us to think big so we can have big futures,” she said. “There are so many amazing people who have a ton of experience, and we need to keep looking to those experienced professionals for guidance about what worked and didn't work — but don't be afraid to shake things up.”
In this story
This story was originally published in 1851 Franchise on October 14, 2021. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
