How Emerging Skincare Franchise Heyday Became a Five-Year Franchisor in Year 1

We aren't hoping for growth, said Rachel Lubin, vice president of finance and strategy at Heyday. We’re trying to be that more adult company right now. Rather than grow into being a five-year franchise partner over the course of the next five years, we feel we have to be that now so we can be ready for franchise partners in a real and sophisticated way.

Some of the other processes and systems Heyday has developed in the last 12 months that are traditional hallmarks of a five-year franchisor include a fully mapped-out franchisee onboarding and evaluation process, formal training events to support franchisees’ pre-opening initiatives, and a comprehensive unit economic model playbook that allows franchise partners to realize profitability within the first year of operations.

• A white-glove real estate, architectural design, and construction project management team that runs the real estate and construction process for franchise partners
• The simplicity of the menu and the operating model is what allows Heyday to grow so quickly from a franchisor perspective

The clear brand leader in skincare wellness — a $7 billion service industry and a $100 billion online industry — Heyday has limitless potential to dominate in any market as it continues its national expansion.

• There is no competitor today that is trying to build the same business that we are
• There is demand for the product market that people are really starting to gravitate towards as they prioritize skincare as wellness and self-care

Heyday has plans to capitalize on that demand, too. With the momentum it has built in Year 1, the brand’s goal is to award 232 total units before the end of 2022 and open at least 300 locations by 2026.

• We've laid the foundation from a growth perspective
• We’re in a really good place to build on those agreements over the next two years

The brand is currently targeting expansion in 54 major metropolitan areas including Los Angeles, San Francisco, San Diego, Seattle, Dallas, Austin, Houston, Chicago, Nashville, New York, Long Island, and Minneapolis, among other large U.S. cities.

Start-up costs to open a Heyday range from $574,000 to $755,500.