Nation’s Restaurant News: How Toastique Plans on Being the Healthiest Option in Town

Toastique, the fast-casual gourmet toast franchise with 14 units and counting, is striving to be the healthiest fast-food around.

Toastique was founded in 2018 by Brianna Keefe, a former D-1 college cheerleader, who recently spoke to Nation’s Restaurant News about how she felt as though there were really no good, healthy options around at the time. So, she created one.

After a successful launch of her first store, Keefe decided to open a second one just nine months later, and another about nine months after that. Now, the brand has locations in D.C., Utah, New Jersey, Colorado and Florida, and 62 signed franchises in new states such as Maryland, Pennsylvania, California, Tennessee and Texas.

In 2020, Keefe persisted with franchising Toastique, especially in the wake of the COVID-19 pandemic.

“I knew after the pandemic, this is what people wanted,” she said. “They wanted truly healthy, made-from-scratch ingredients because they're caring more about what they put in their body than before the pandemic… But the pandemic really just expedited where that was going.”