Fitness Premier 24/7 Clubs: Franchise Growth in Georgia

Fitness Premier 24/7 Clubs, the fitness franchise that works to create accessibility in often underserved markets, is setting its sights on Georgia for its next wave of franchise expansion. In particular, the team is eyeing northeast Georgia as a prime region for development, identifying 15 to 20 markets that are ideal for the brand, such as Jasper, Ellijay and Dalton.

According to Rick King, vice president of Fitness Premier 24/7 Clubs, the decision to focus on northeast Georgia is driven primarily by the demographics within the area.

“We feel like there are a lot of medium-sized markets scattered around that area that fit our profile — underserved markets that don’t have national brands or full service fitness centers,” King said. “The franchise aims to bring the look, appeal and service typical of big urban centers to these smaller markets, introducing a level of quality and accessibility previously unseen in the region. We can really dominate the market.”

One of the most important differentiators for Fitness Premier 24/7 Clubs is its focus on holistic fitness and wellness. Rather than focusing solely on aesthetic results or catering only to highly experienced athletes, the fitness franchise establishes gyms in smaller, often underserved, communities and offers a range of equipment and resources to address the needs of the masses.

The strategic growth focus in Georgia follows the opening of the first Fitness Premier 24/7 Clubs location in the Peach State last year. Kyle Retter, an IT professional and military veteran, was introduced to Fitness Premier 24/7 Clubs after he was hired by the brand to assess its IT and security needs. He quickly developed an affinity for the brand’s business model, which led him to sign on to open his own location in Blue Ridge, Georgia. Now, he has plans to open 10 units over the next 10 years.

As the Fitness Premier 24/7 Clubs brand has grown beyond its home state, it consistently receives warm welcomes from new communities. In addition to bringing inclusive, accessible fitness options to a market, Fitness Premier brings jobs (up to 20 new opportunities per club), connection and community support beyond the walls of the club.

The brand also emphasizes support for its franchisees, aiming to ease the transition into new territories and ensure their success. This includes assisting owners with finding suitable real estate and exploring opportunities for mergers or acquisitions with existing gym owners in the area.

With an eye toward growth in the South, including Kentucky, Tennessee and South Carolina, Georgia represents a key focus area in Fitness Premier’s broader expansion strategy.

“Fitness Premier is poised to redefine what community fitness looks like across Georgia,” said King. “Our recent expansion into Blue Ridge was just the beginning, marking the first step in our commitment to making high-quality fitness accessible to more people. We are excited to partner with passionate and qualified franchisees to help usher in this new era of growth for Fitness Premier.”