Fitness Franchise Marketing Support

Fitness Premier 24/7 Clubs understands that success in a fitness business is about way more than just the clubs themselves. The old “build it and they will come” mentality doesn’t cut it, especially in a landscape that is full of different concepts, each with its own differentiators. As such, the franchisor offers robust marketing support to help franchisees attract the attention of potential members and boost retention once they’ve joined.

“Many of our franchisees join the system because they’re passionate about fitness and want to bring this resource to their communities,” said Rick King, vice president of Fitness Premier. “But not all of them understand the marketing aspect. They’re fitness enthusiasts and trainers. That’s why we’ve been intentional about building the support we have.”

King acknowledges that some people will naturally discover a well-run facility, but a strong marketing framework can help the business level up and transform fitness professionals into successful business owners.

Fitness Premier manages most of the lift for franchisees, handling ongoing marketing and promotions. This means owners have more time to focus on operating their facilities and building relationships with their teams and members.

“Our channels extend far beyond simple advertising,” King said. “We have a full spectrum of digital and traditional marketing channels to position our locations within their communities. This gives our owners an upper hand in the local markets because we truly understand each community and can tailor our marketing messaging accordingly.”

Fitness Premier’s digital marketing approach includes social media management, Google optimization, SEO strategies, and professional website development. Rather than offering cookie-cutter solutions for just a couple of platforms, Fitness Premier diversifies its efforts and carefully designs each element to reflect the market it will be addressing while maintaining brand consistency nationwide.

While it’s important to launch marketing across multiple channels, Fitness Premier is also thoughtful about the content of its marketing messages. The brand focuses on bringing its model to underserved communities, supporting members with a great experience that helps them meet their goals. Its marketing efforts follow a similar person-first approach.

“It’s all about the person,” King said. “People getting marketed to want to feel like you’re talking to them. Rather than constant ‘we’ or ‘us’ statements, we focus on the ‘you’ statements. We don’t just talk about how great we are. We make them feel seen, recognizing and addressing their individual motivations, concerns, and aspirations.”

Carefully creating marketing materials to communicate a clear understanding of the audience as people with unique needs and circumstances helps Fitness Premier, as a brand, to connect with potential members before they even walk through the doors of a club. The approach builds trust and positions Fitness Premier as a support or resource early on, rather than just another organization trying to sell something to the member. For franchisees, building this type of reputation in the community is invaluable and sets the stage for long-term business success.

A thoughtful approach that blends innovative strategies with community-focused messaging gives franchisees a strong baseline, but the leadership team also takes care to educate franchisees, equipping them with the knowledge necessary to lead their own local efforts should they choose.

“We train all franchisees in proven marketing approaches, showing them what works, and, just as importantly, what doesn’t work,” King said. “This ensures that even owners with zero prior marketing experience can execute effective campaigns.”

The brand’s approach to marketing has had tangible results. This year, at the six-month mark, Fitness Premier’s system-wide membership count was up 38%, and service-based sales had increased by 41% compared to the previous year. Individual locations also saw remarkable revenue growth, like the Blue Ridge, Georgia, gym, which was up over 30% year-over-year.

For Fitness Premier’s leadership team, the growth isn’t just about member acquisition. It’s about building sustainable membership bases that ultimately contribute to long-term profitability for the franchisee and long-term health and wellness improvements for the community.