TL;DR
A Burger King in Lynn, Massachusetts asked the neighboring Wendy's to prom via its marquee and Twitter, and Wendy's accepted with a humorous response. The stunt is a social media advertising play to get good press for both chains.
In Lynn, Massachusetts Burger King and Wendy’s have restaurants located right next door to each other. And while that placement has the potential to lead to competition, a recent article in Adweek notes that for now, it’s created a solid advertising stunt.
Burger King used the location’s marquee to ask Wendy’s to go to prom, with the chain tweeting it out on its corporate account. Wendy’s — which is known for its humorous approach to social media — replied on Twitter, saying, “Ok, but don’t get handsy and we have to be home by 10.” It’s a smart play for both Burger King and Wendy’s to get good press. However, it’s still to be seen if there will be any type of offer or promotion to build off of the successful stunt.
In this story
This story was originally published in 1851 Franchise on May 9, 2018. Burnaze summarizes and links to the original reporting.
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