ERA Real Estate Expands In Central San Joaquin Valley

ERA Real Estate announced the affiliation of ERA Valley Wide Homes based in Fresno, Calif.

The brokerage is led by Craig Barton, who started his career in mortgage and opened his own mortgage company in 1997. Barton obtained his broker license and launched his brokerage in 2000. Today, the company has both real estate and mortgage divisions.

Located between San Francisco and Los Angeles, Fresno is the fifth largest city in California and has one of the lowest living costs in the state. The region attracts many young professionals, families looking to relocate, as well as retirees.

The economy of Fresno is mainly based around agriculture and is known as “the agriculture capital of the world.” The city is home to Fresno State University, Amazon, Pelco, multiple medical centers, as well as strong manufacturing, construction and retail industries.

• Barton will focus on recruiting agents who will be attracted to the ERA® brand’s global referral network and the brand’s technology suite, including the MoxiWorks® platform with its powerful CRM, bringing a seamless, fast, connected experience that will help drive business and boost productivity.

• Team ERA University will help support organic growth through increased productivity as agents tap into the professional development resources in the brand’s learning platform.

• Agents will benefit from the ERA brand’s consumer-focused marketing programs such as TextERA. Additionally, the automated ERA Buyer and Seller Follow-Up Programs will help agents keep in touch with clients after the transaction and will reinforce the agent’s high levels of service, which can help lead to referrals and repeat business.