He Quit His Job to go all in on Club Pilates

In 2016, Jon left a secure family business to invest in a then-emerging boutique fitness concept: Club Pilates.

Less than a decade later, he owns 48 studios across three states and recently partnered with private equity to scale toward 100 locations.

• The early unit economics of Club Pilates

• How his first studio became cash-flow positive in under two months

• Labor, rent, and margin targets inside a boutique fitness model

• The operational realities of scaling to 24+ units

• Why debt became harder to secure — and what triggered the private equity decision

• How franchise consolidation works in fragmented systems

• What private equity actually changes inside a growing business

This conversation is a deep dive into franchise scaling, capital strategy, and disciplined growth in brick-and-mortar businesses.