Largest Orangetheory Fitness Franchisee Acquires 24 More Locations

Honors Holdings was already the largest Orangetheory Fitness franchisee in the system. The company has just acquired 24 more locations across six states, in markets like Las Vegas, New York City, and the Washington, DC metro area. The multi-unit operator now has 102 Orangetheory Fitness locations in its portfolio.

Franchise expansion history

Honors Holdings has been franchising with Orangetheory Fitness since 2017 and operates studios in Georgia, Kansas, Massachusetts, Nevada, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia, and Washington state. The multi-unit franchisee also acts as an area representative for the brand and supports more than 50 sub franchisee locations across numerous markets. “The Honors standard has always been to provide the best experience for everyone,” says Jamie Weeks, founder and CEO of Honors Holdings.

“Our growth can’t be achieved without focusing on the health of our new and existing members, employees, and local communities. We were fortunate to weather the pandemic while still paying our employees, and we’ve remained focused on providing tools to help our team, studio members, and local communities grow.” Honors Holdings had a track record of aggressive growth strategies before the pandemic struck.

Future growth plans

It grew from just 14 locations at the end of 2017 to more than 70 in the first quarter of 2020. Now the company is planning to open more than 20 new studios in the upcoming year. Honors Holdings has partnered with private equity firm Prospect Hills Growth Partners since 2017.

More recently, Honors Holdings received a preferred equity investment from an affiliate of Denver-based KSL Capital Partners, LLC.