Build-A-Bear Workshop Names New Vice President Of e-Commerce And Vice President Of Digital Technology

Char Nicanor-Kimball brings more than 20 years of e-Commerce experience to Build-A-Bear Workshop. Most recently, Nicanor-Kimball was the Sr. Director of e-Commerce at Hannah Andersson where she led the business team responsible for the operations, consumer journey and interaction of the site.

She has extensive experience in e-Commerce site operations, revenue and profit responsibility as well as merchandising management. Prior to Hannah Andersson, Nicanor-Kimball worked in expanding the digital commerce at National Geographic, Stride Rite, Dick's Sporting Goods and Nordstrom. Nicanor-Kimball will be responsible for leading the growth of Build-A-Bear's e-Commerce business as the Company continues to strategically expand its effort to drive its omni-channel initiatives and digital transformation.

Art Huggard joined Build-A-Bear Workshop in 2017 as Director, e-Commerce Development. Huggard was instrumental in the Company's successful implementation of the Salesforce Commerce Cloud platform and Deck Commerce Order Management System. His efforts have significantly contributed to increasing Build-A-Bear's consumer-facing digital initiatives and the Company's expanding relationship with Salesforce.

In addition to the technology side of e-Commerce, Huggard and his team are leading several of Build-A-Bear's new systems initiatives critical to the ongoing advancement of its digital transformation. Prior to joining Build-A-Bear, Huggard held the roles of Director of e-Commerce at Bass Pro Shops as well as Omnichannel Program Director at Hudson's Bay.