Layne's Chicken Fingers Promotes Alex Camp to VP of Operations Services

"We have always had our eye on proactive development of our support teams, and Alex's promotion is in line with this philosophy," said CEO Garrett Reed. "He has been with us and understands that our leadership team is in the service business, and is committed to interdepartmental connection and cooperation. His new role will ensure that we maintain the agility and operational excellence our franchisees rely on."

Camp describes his role as the organization's "central nervous system," designed to hone processes and turn the leadership team's strategic vision into reality for franchisees.

"It's a multi-departmental role focused on turning thoughts into actions while relaying sensory feedback for critical evaluation," Camp said. "My goal is to build new feedback pathways as the organization grows. Whether it's working with IT, marketing, or design and construction, Operations Services ensures we get initiatives across the finish line so the franchisee can even better serve the guest."

While he plans to lean more into the strategic side of the business as it grows, Camp remains committed to a service-first mindset. Across the leadership team, the vision is clear: Protect the brand and protect the franchisee.

In his new role, Camp will serve as a voice for franchisees at the corporate table.

"We're adding incredible talent to our team, from marketing to IT, but we need to ensure all those efforts come together and 'sing the same song' for the operators in their markets," Camp said. "I know the Layne's model and culture, and now, my focus will be cross-functional support and feedback to ensure the base of the organization — our owners and their teams — have what they need to succeed."