Frios Gourmet Pops Promotes Matt Cook to Chief Financial Officer

As CFO, Matt will be responsible for overseeing the financial management of Frios Gourmet Pops, including budgeting, financial reporting, forecasting, and franchisee support. He will also work closely with the executive team to develop and implement strategic plans for the company's growth and expansion.

"I couldn’t be more excited to have Matt in this position," said Cliff Kennedy, CEO of Frios Gourmet Pops. "His passion for our team culture and his dedication to his work have made a significant impact on our company. He goes above and beyond for the team, and our franchisees love him.”

"Matt deserves this role, and what he has done for Frios already speaks for itself," added Kennedy.

In his two years with the company, Matt has demonstrated his ability to work collaboratively with all departments and sharing a positive and supportive team culture. Matt has exemplified the company's core values of hustle, happiness, family first, give back, and inclusivity. Matt’s deep understanding of numbers brings value to the company and to all of the franchise owners.

"I am honored to have the opportunity to grow with Frios Gourmet Pops as CFO," said Matt Cook. "I look forward to continuing to work closely with our team and all of our franchise owners."