TL;DR
Ben & Jerry's has appointed Matthew McCarthy as its new CEO, who plans to lead the brand forward with a focus on social impact and quality products. McCarthy joins from Unilever, where he worked as a marketing executive for 21 years.
Vermont-based ice cream brand Ben & Jerry’s is under new leadership. The ice cream maker introduced Matthew McCarthy as CEO in a news release on Wednesday , though according to the company, he has served in the role since the beginning of July. McCarthy joins Ben & Jerry’s from its parent company, Unilever, where he worked as a marketing executive focused on social impact for 21 years.
He succeeds Jostein Solheim, who had been in the role since 2010. Ben & Jerry’s says McCarthy plans to lead the brand forward by "doubling its social impact," while continuing its focus on a quality product, growing profits and community involvement.
Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.
In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
In this story
This story was originally published in 1851 Franchise on August 15, 2018. Burnaze summarizes and links to the original reporting.
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