Jersey Mike’s Subs Announces Partnership With Illumination’s New Animated Comedy, Migration

In time for the holiday season, Jersey Mike’s Subs is partnering with Illumination on the release of its upcoming action-packed new original comedy, Migration, arriving in theaters on Dec. 22. The legendary Emmy winner and Oscar® nominee Danny DeVito, a familiar face in recent Jersey Mike’s commercials, stars in the film as the curmudgeonly, sub-loving, adventure-averse Uncle Dan of the Mallard family.

To celebrate the film’s opening, Jersey Mike’s worked with the Illumination team to create a fun commercial, “Bread Worth Snatching,” featuring Uncle Dan, who is determined to get his wings on a Jersey Mike’s sub sandwich. In a surprise twist, Uncle Dan interacts with real-life Danny DeVito at the end of the 30-second spot.

“Jersey Mike’s and Migration is a perfect combo especially since our beloved spokesperson, Danny DeVito, voices one of the lead characters, Uncle Dan,” said Rich Hope, CMO, Jersey Mike’s Franchise Systems, Inc. “We invite our customers to bring the whole family in for dinner before the movie.”

As part of its first marketing campaign around the release of a major film, Jersey Mike’s is rewarding MyMike’s™members who place an order on the Jersey Mike’s app between November 20 and December 31 with a promotional code for $5 off Migration movie ticket purchases through Fandango.