Jersey Mike's is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 407 stories link here, each summarized from the original publisher. * Jersey Mike's is shifting its advertising strategy to turn name recognition into sales, with a focus on digital marketing and targeting younger consumers, women, and Hispanic guests, resulting in systemwide sales rising 11% to $1.2 billion [[2026-10-29 Jersey Mike’s Wants More Than Name Recognition (e246b1)]]. * The company increased its digital marketing spend to 20% and saw a 3% increase in same-store sales in the third quarter, driven by transactions, with digital sales also increasing 100 basis points year-over-year to 43% [[2026-10-28 Jersey Mike's took to social media to reach younger diners. And it's working (47df81)]]. * Jersey Mike's investments in digital marketing have increased digital sales to 43% of total revenue, with same-store sales growing 3% in the third quarter, and the company has added 80 new units and plans to expand into more international markets [[2026-10-28 Jersey Mike's investments in digital marketing are paying off (3d328e)]]. * Jersey Mike's is focusing on value, adding a value bundle to its menu for a limited time, offering a mini cold sub and a bag of chips for $7.99, to attract Gen Z and younger consumers [[2026-10-19 Jersey Mike’s is focusing on value. Is that the right call (0fa2e0)]]. * The chain aims to reach an average unit volume of over $2 million, up from the current $1.4 million, through digital growth and other strategies, including increasing its digital sales mix to 60-70% and expanding its catering business [[2026-09-11 How Jersey Mike's plans to exceed a $2M average unit volume (606534)]]. * Jersey Mike's reported a 10% increase in systemwide sales and 2.3% same-store sales growth, with plans to expand to 7,500 locations in the US and 15,000 worldwide, and has opened 83 new stores in the second quarter [[2026-09-09 4 key numbers shed light on Jersey Mike’s strategy (cfcad3)]]. * The company is shifting its marketing strategy towards digital channels and social media to attract younger consumers and increase transaction frequency, with a 22% increase in loyalty registrations year to date [[2026-09-09 Jersey Mike’s turns to digital media to reach broader audience (a8ccb1)]]. * Jersey Mike's has a goal of $2 million in average sales per store and plans to expand to 15,000 locations worldwide, doubling its domestic units and pushing into international markets [[2026-09-14 Jersey Mike’s Just Held Its First Earnings Call and Revealed the Magic Number Th (e2580d)]]. Filed under Restaurants / Sandwich & sub.
Also known as Jersey Mike's Franchise Systems LLC, Jersey Mikes
Burger King, Jersey Mike's, and El Pollo Loco leaders discuss the importance of value, traffic, and franchisee profitability in the QSR industry.
Jersey Mike’s opened its first restaurant in the United Kingdom, located at 1-4 Argyll Street, W1F 7TA, in London.
Starbird appoints John Phillips as Chief Development Officer, with experience in restaurant operations and franchise development.
Starbird appoints John Phillips as chief development officer to advance the company's national growth strategy through new restaurant openings and strategic franchise development agreements.
Potbelly and Cheba Hut thrive with $601 million and $182 million in sales
Jersey Mike’s doesn’t need much help getting consumers to recognize its name.
That’s what Jersey Mike’s CEO Charlie Morrison said Wednesday about the sandwich chain’s push into digital marketing this year.
The sandwich chain reports that digital sales now account for 43% of total revenue as it successfully targets younger and more diverse consumer demographics.
The Starbucks shop in Snohomish, Washington, is part of a New Urbanist development along the city’s major retail corridor.
Q3 marks the end of fast food value wars, analysts say
While other sandwich chains are introducing scaled-down options to reach a lower price, Bread Zeppelin is keeping its Chicken Caesar combo exactly the size guests know and charging less for it.
Jersey Mike's adds a value bundle to its menu for limited time
Left-leaning politicians are always going after the Wall Street billionaires and large corporations — but tech companies like Meta, OpenAI, and Google are usually the target.
We’ve selected highlights from Bill Edwards’ biweekly Global Business Newsletter (#170, September 29, 2026).
Averaging a 20% growth rate over two decades may not be the sexiest of business stories, but it’s certainly an enviable one in the fast-casual space.
Three-unit Mike’s Red Tacos did not begin with a sweeping national plan.
Aspiring entrepreneurs often have an idealistic view of restaurant ownership, imagining packed tables, rave reviews and the satisfaction of serving food people love.
Sweetgreen grows Gen Z customer base at twice the rate of others
reCAPTCHA Recaptcha requires verification. protected by reCAPTCHA reCAPTCHA Recaptcha requires verification. protected by reCAPTCHA reCAPTCHA Recaptcha requires verification. prote
This week’s episode of the Restaurant Business podcast The Week in Restaurants looks at the closure of O’Charley’s, which has closed its corporate stores, leaving about four franchisee-owned units.
Jersey Mike's targets $2M average unit volume with digital growth
The sandwich giant is prioritizing transaction growth and average unit volume over price hikes to drive a projected 2.5 to 3 percent same-store sales increase.
Following its first earnings report as a public company, the sandwich chain highlights strong same-store sales growth and a robust pipeline of 83 new restaurant openings.
The sandwich chain is shifting its marketing strategy toward digital channels and social media to attract younger consumers and increase transaction frequency.