The Wall Street Journal: How MOOYAH Burgers, Fries & Shakes is Adjusting to Inflation

Consumer inflation exceeded the Federal Reserve's two percent target for the first time in almost five years in February, according to a recent article in the Wall Street Journal. However, that inflation has had an impact on businesses, including those within the franchise industry.

MOOYAH Burgers, Fries & Shakes is a rapidly growing better burger brand out of Texas and has had to contend with some of the pressures of inflation, on top of other shifts in the economy so far in 2017.

“Labor costs have increased 5% to 10%” partly due to higher minimum wages in several states, Michael Mabry, COO of MOOYAH Burgers, Fries & Shakes told the Wall Street Journal. “But you can’t raise menu prices by that amount in this environment.”

According to the WSJ, MOOYAH offset some of the higher staff and product costs within the competitive segment by lowering prices on a few of their lowest cost menu items - including small fries and drinks - as a way to attract more guests.

Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications.

He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.