TL;DR
Bojangles' may close stores as part of its turnaround efforts after a decline in sales. The brand will also relaunch its loyalty app, emphasize all-day breakfast offerings, and reduce pricing to draw in customers.
Bojangles' caught the attention of the public earlier this week when its CEO resigned for personal reasons. According to a recent article in QSR Magazine, the brand is back in the spotlight after releasing fourth-quarter earnings. Reports showed that sales had decreased across the entire system in both franchised and company-owned locations.
The brand had recently attempted to refresh its appeal by giving the interior of its restaurants a modern upgrade. This involved wifi, charging stations and communal seating. The redesign did not have the intended results, as sales were not significantly impacted by the changes.
In its efforts to turn things around, Bojangles' has announced a four-year plan for improvement. CEO John Jordan stated that this will involve, “strategic franchise development and reorganizing underperforming markets through strategic refranchising, closings or relocations.”
The brand will also relaunch its loyalty app, emphasize all-day breakfast offerings and reduce pricing to draw in customers.
In this story
This story was originally published in 1851 Franchise on March 9, 2018. Burnaze summarizes and links to the original reporting.
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