Batteries Plus, Dallas Cowboys Launch Multi-Year Partnership to Power National Battery Recycling Awareness

Partnership details

The partnership builds on Batteries Plus’ growing presence in the NFL, where the brand helped double recycling volumes across the state of Wisconsin in just one year. With the addition of the Dallas Cowboys, Batteries Plus aims to further elevate battery recycling efforts across Texas, Oklahoma, and beyond.

Starting this season, fans who recycle batteries at participating Batteries Plus locations in Texas, Oklahoma, and surrounding areas will be entered for chances to win once-in-a-lifetime Cowboys prizes, including sets of tickets to a Cowboys home game, as well as official team merchandise.

All eligible entries will also be entered into the Grand Prize Sweepstakes for The Ultimate Cowboys Fan Experience, which includes:

“The Dallas Cowboys are proud to welcome Batteries Plus into our family of partners,” said Jacob Stone, Dallas Cowboys Senior Vice President of Corporate Partnership Sales & Marketing. “We’re excited to deliver special access for fans to the team they love, while helping make a meaningful impact towards better recycling outcomes across Texas and surrounding markets.”

Educational content

Beyond giveaways, the partnership will also feature exclusive educational content co-created by the Cowboys and Batteries Plus, using the excitement of AT&T Stadium, The Star in Frisco, and the Cowboys’ iconic brand to highlight why battery recycling matters.

The Cowboys are widely known as the most valuable sports franchise in the world, with millions of fans across the country. Yet, research shows that 51% of fans have never recycled a battery, and only 23% believe it’s easy enough to incorporate into their regular recycling efforts. By partnering with the Cowboys, Batteries Plus sees a powerful opportunity to change that misconception.

“Our stores make the important act of recycling made simple,” said Scott Williams, CEO of Batteries Plus. “Cowboys fans are some of the most passionate in the world, and if we can inspire even a fraction of that loyalty to carry over into changed recycling habits, the impact could be enormous. We’re proving that fandom can fuel real change for America’s energy future.”

• Appearances from the Dallas Cowboys Cheerleaders and Rowdy, the team’s official mascot, at select battery recycling collection events

Battery recycling importance

From smartphones and laptops to e-scooters and power tools, batteries power nearly every part of daily life. Most of these rechargeable devices run on lithium-ion batteries made up of limited resources like lithium, cobalt, nickel, and manganese. When batteries are recycled, these valuable materials can be recovered and repurposed domestically, reducing reliance on global supply chains, preventing safety hazards, and strengthening America’s energy future.

That mission is at the heart of Batteries Plus, which recycles more than 52 million pounds of batteries each year. By keeping thousands of tons of these materials out of landfills and in circulation, the brand helps prevent dangerous battery-related fires in waste facilities while securing critical minerals for reuse.