Red Robin Helps Burger Lovers Earn Free Food Faster With Revamped Loyalty Program

Based on an internal survey conducted in 2023, where more than half of guest respondents indicated that they are looking to earn more rewards faster, Red Robin has replaced its previous rewards structure, which rewarded guests with a free entree for every nine entrees purchased.

Now, Red Robin Royalty members will earn one point for every dollar spent on qualifying purchases, not just entrees. For every 100 points earned, members will receive a $10 reward to use on their Red Robin favorites.*

"Our Red Robin Royalty members deserve to feel like royalty when dining with us," said Kevin Mayer, Red Robin's Chief Marketing Officer. "This overhauled loyalty program is the latest in a series of upgrades at Red Robin to enhance the guest experience through culinary innovation and superb service, and now, our members will be able to earn points faster, along with other exclusive perks, allowing them to cash in on their continued love of our delicious burgers, which is the number one ask that we heard."

The new VIP-like experience gives members the royal treatment with crave worthy sneak peeks and early access to new menu items, exclusive offers, including free birthday burgers (and kids' birthday burgers for Red Robin's littlest fans), plus a free appetizer for new members on sign-up. Somehow, Red Robin's Towering Onion Rings taste even better!

Red Robin has always been about craveable food paired with an unbridled approach to hospitality and bottomless fun. The new loyalty program comes as Red Robin introduces its new Leave Room for Fun marketing campaign meant to remind people how great it feels to embrace their fun side and incentivize guests to dine at Red Robin for moments of connection over creative and delicious food that only Red Robin can provide.

*Earning points is only available at Red Robin restaurants, redrobin.com or the Red Robin Mobile App. Points cannot be earned on tax, alcohol, gift cards, donations, merchandise, catering, or third-party ordering sites. Once a $10 Reward is earned, must be redeemed with active account by adding to order before checkout. Offer is valid for 90 days. Guest responsible for all taxes, tips and fees. Cannot be combined with other offers. Limit 1 per transaction.