TL;DR
Valpak is doubling its Instant Win prize to $200 in January, and partnering with Disney Music Group to promote their playlist. The promotion will be featured in Valpak's Blue Envelopes, which will be sent to homes from January 4 to February 2, 2021.
To get the year off to a great start, for the month of January, Disney Music Group is doubling (yes doubling!) the usual Valpak Instant Win prize to $200. Since 1988, Valpak consumers have won millions of dollars in cash and prizes - just by opening their Blue Envelopes. Every month, consumers can look forward to potentially finding these $100 surprises in randomly selected envelopes, no strings attached. Who couldn't use a bit of extra cash this time of year?
Leveraging the magic that only Disney music can bring, the envelope will drive consumers inside for deals on the products and services they want and need. After all the holiday spending, families across America will be looking for savings in categories like health, home services, beauty, fitness, grocery and local dining - an industry in need of support now more than ever - and Valpak is their go-to resource.
The iconic Blue Envelope of Savings will also promote “The Happiest Playlist on Earth,” where fans can listen to a collection of their all-time favorite Disney songs from films and television, plus new classics including “Soul” and “Frozen,” “The Lion King,” “Aladdin,” “Frozen 2,” “Coco” and many more. These can be accessed by scanning a QR code on the envelope, so staying connected to entertainment is fast, easy and fun.
Valpak CEO and President Mike Davis shared, "There's nothing like the wonder and joy that Disney music brings to kids and adults of all ages. We can't wait to bring that into homes in all the neighborhoods we serve and help connect Disney music fans across America to tunes from their legendary and beloved catalog. An envelope full of local and national savings, plus the chance to win $200, will definitely put a smile on consumers' faces!";
Valpak envelopes featuring the Disney Hits playlist will be arriving in homes January 4 to February 2, 2021, bringing the happy to a neighborhood near you.
In this story
This story was originally published in Franchising.com on January 7, 2021. Burnaze summarizes and links to the original reporting.
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