Sparkle Grooming agreements continue to heat up in Dallas

Sparkle Grooming, the quick-service pet care franchise focused on wellness, continues to expand its national paw print.

The latest move from Sparkle Grooming is a three-unit development agreement in the Dallas, Texas market. Area resident Sarah Mills plans to bring the brand to Lakewood, Preston Hollow, and North Dallas.

Mills has more than 12 years of experience in management consulting, leading strategic initiatives, and transformational projects for corporations from concept through execution, according to Sparkle. Additionally, Mills serves on the boards of several Dallas-area nonprofit organizations and is the pet parent of two rescue dogs, Chesney and Paisley. The franchisee said her move with Sparkle answers the call regarding her passion for dog care.

“I’ve aspired to own my own business for a long time,” said Mills. “When I discovered Sparkle and the focus it has on improving the lives of pets, people and the community, I knew I’d found the right fit. As someone who loves dogs and is passionate about health and wellness, I couldn’t be more excited about the potential of Sparkle.”

Mills said she was drawn to Sparkle because of its differentiated experience for both pets and their owners, the strength of the leadership team and franchise support system, and the brand’s commitment to giving back through partnerships with local pet rescue organizations.

“To me, pets are family, and providing proper hygiene and grooming makes for a happy, healthy dog and a happy, healthy household,” said Mills. “Pet grooming is a large but highly fragmented industry, with opportunity to bring a professional, convenient and caring experience to pet owners in my community.”

Sparkle previously announced it reached a separate five-unit development agreement for the Dallas market in January.

When it comes to attracting franchisees and customers, Sparkle said its business model combines recurring wellness memberships, streamlined operations, and a hospitality-focused experience that makes professional grooming more convenient, accessible, and consistent for today’s pet owners. The business also encourages treating dog grooming as a routine as opposed to pets seeing a groomer occasionally.

In recent months, Sparkle reached franchise agreements for 29 locations in Southeast Florida, 22 locations in Orange County, California, and more than 60 locations in the Mid-Atlantic region. Sparkle was founded in 2022 and is based in Scottsdale, Arizona.

Sparkle indicates that Mills will open all of her locations within the next two to three years. Altogether, Sparkle now operates 10 locations with another 13 units slated to open soon. The brand has also awarded more than 600 licences nationwide.

“Sarah brings an outstanding combination of operational expertise, strategic thinking and a genuine passion for serving her community,” said Lyle Myers, Sparkle Grooming chief development officer. “Her experience leading complex initiatives, combined with her love for dogs and commitment to giving back, makes her an exceptional addition to the Sparkle family. We’re excited to partner with her as we continue expanding throughout Texas.”