Sparkle Grooming goes big in Texas

A rising dog grooming franchise with a pet wellness-focused philosophy has announced its expansion into Texas.

Sparkle Grooming reported that it has added 25 new licenses in the Lone Star State. The new plan is being led by regional developers Greg Busch and John Entz who are initially preparing to bring Sparkle salons to the Austin and San Antonio markets with more openings to follow. This marks the second big agreement for Sparkle in Texas.

“Sparkle will bring the dog grooming space to the mainstream with incredible growth opportunities and the ability to provide top-notch dog services on a recurring basis,” said Greg Busch. “The leadership team and fellow Regional Developers are people I respect and have done business with, and I’m excited to bring my operational expertise to help new franchisees thrive in our region.”

Busch brings franchise experience to the agreement and owns seven The Joint Chiropractic locations through his MaxPar Group. Both Busch and Entz are veterans of sports television, working for both ESPN and Fox Sports. Entz served as president of production and executive producer at Fox Sports.

“I’m thrilled to bring Sparkle’s innovative approach to pet care to Texas and help local pet parents give their dogs the consistent, high-quality grooming they deserve,” added Entz said. Since April 2024, Sparkle has awarded 340 licenses across 18 states and continues to expand rapidly. The franchise currently has seven locations open in Arizona, Colorado, Ohio and South Carolina. In June, Sparkle also previously announced a 25-unit regional development agreement for the Dallas market.

Recent franchise agreements include contracts for expansion in Missouri and Nevada.

Sparkle says it looks to elevate pet care by blending salon-style grooming with wellness-focused hygiene and neighborhood-level service.