Pokeworks looks to build in Dallas-Fort Worth

Pokeworks, specializing in Hawaiian poke dishes, said it wants to make a bigger impact in Texas.

The fast-casual restaurant franchise currently has 26 locations in the Lone Star State, with 11 franchisees operating the restaurants. Another six locations are currently under construction in Austin, Dallas, Houston, San Antonio, and El Paso. Additionally, about 90% of Pokeworks Texas franchisees own more than one location.

Now the brand is looking to expand its footprint in the state. Pokeworks said Texas is a ripe market given its consistent population growth, a thriving business environment, and increasing consumer demand for healthy, customizable meals that fit busy lifestyles. The franchise notes that it is especially seeking franchisees for the Dallas-Fort Worth metro market.

“What’s happening in Texas is exactly the kind of growth we aim for as a brand,” said Peter Yang, co-founder and head of development of Pokeworks. “We’ve built meaningful momentum with strong franchise partners, thoughtful market development, and a model that works across a variety of locations.”

“The fact that nearly every major Texas market is already spoken for, and our franchisees continue to sign on for more units, shows the level of confidence operators have in Pokeworks and where the brand is headed,” Yang added.

Last month, Pokeworks opened a new location in The Woodlands, a northern suburb of Houston. About 14 new locations are in development in Texas, along with Colorado, Massachusetts, and New York. Altogether, Pokeworks has more than 80 locations in 22 states, Canada, and Taiwan.

Pokeworks said it is on the hunt for real estate opportunities in Austin, Dallas, and Fort Worth for future growth. A flexible location footprint allows for expansion in traditional and non-traditional spaces, including mixed-use developments, universities, office campuses, and airports.