Life Time Expands LT Games to Dallas as Fitness Competition Race Heats Up

Life Time is taking its hybrid fitness competition beyond Minneapolis as demand grows for strength-and-endurance events that sit somewhere between gym programming and organized sports.

The athletic country club operator announced Wednesday that it will bring its LT Games to Life Time Frisco in North Texas on October 2-3, marking the competition’s first expansion market. Registration opens July 14 for Life Time members and July 16 for non-members, with the event capped at 144 athletes.

The Dallas-area competition will also include a $25,000 prize purse for top male and female finishers.

The expansion is anchored by the opening of Life Time’s second dedicated Hybrid XT studio at the Frisco club.

Hybrid XT is Life Time’s coach-led, group training format built around hybrid fitness, combining endurance work on treadmills, rowers and SkiErgs with functional strength movements using barbells, dumbbells, sleds and bodyweight exercises. The first debuted in 2025 at Life Time Target Center in Minneapolis, where Life Time has already hosted two LT Games competitions.

“Hybrid fitness continues to gain a ton of momentum as athletes look for ways to keep pushing the envelope with strength and endurance,” said Wes Robertson, LT Games race director at Life Time. “We’ve seen a ton of demand and positive response from athletes for our two LT Games competitions at Target Center.”

“With the addition of our Frisco Hybrid XT studio and the expansion of LT Games into Dallas, we’re just getting started growing our options for members to break through barriers,” Robertson added.

Hybrid XT is designed as a regular training format for hybrid athletes, with coach-led programming that prepares participants for LT Games and broader performance goals. Classes combine running, rowing and SkiErg work with barbells, dumbbells, sleds, bodyweight training and athletic movement patterns such as pushing, pulling, carrying and rotational work.

For Life Time, the move gives the brand a way to convert the rise of competitive fitness into a member experience. LT Games sits inside a broader events strategy that already includes nearly 30 athletic events nationwide, spanning running, cycling and other endurance formats.

LT Games debuted in Minneapolis in October 2025, followed by a second competition in April 2026. The format has drawn top hybrid competitors including Lauren Weeks and Dylan Scott, according to Life Time.

The Dallas launch comes as competitive fitness is becoming a more crowded category.

Hyrox has helped push fitness racing into the mainstream, while newer entrants are also testing the market.

Last weekend, Xenom held its inaugural event, also in Frisco, Texas, drawing nearly 400 athletes and awarding $75,000 in prize money. The event, backed by $15 million in venture funding from Jeffrey Katzenberg’s Wndr, is positioning itself as a “decathlon of fitness” aimed at more hardcore functional fitness athletes including CrossFiters.