Elizabeth Ostertag is a person in Burnaze's franchise knowledge graph, mentioned since 2022. 94 stories link here, each summarized from the original publisher.
Tom Brady and Aescape have launched a new robotic massage protocol inspired by the NFL legend’s longtime recovery routine, marking the first treatment to emerge from their partnership announced last year.
Boutique fitness franchises and studios are shifting from seasonal pop-ups to permanent locations in the Hamptons to capture year-round market growth.
Acuity Scheduling ranks Scottsdale, Arizona as the most Pilates-obsessed city.
Philadelphia-based City Fitness is launching its first expansion outside its home market with two new club locations set to open in Hoboken, New Jersey.
The functional training company enters a licensing deal to bring its fitness and recovery equipment to over 25,000 retail doors this fall.
The athletic country club operator is bringing its LT Games fitness competition to North Texas, featuring a $25,000 prize purse and the debut of a new training studio.
Chief revenue officer Sherrill Kaplan discusses operational discipline and membership economics as the wellness franchise scales to more than 600 locations across North America.
The Miami-founded reformer Pilates brand has surpassed 400 territories sold and plans to reach 150 open studios by the end of 2024.
The HVLP gym operator is launching a new flagship location in Texas featuring eight themed spaces, signaling a shift toward boutique-style experiences within the value segment.
The women-only strength training concept, co-founded by industry veterans, plans a Dallas debut in September followed by rapid expansion across the Southeast.
New venture Catalyst Health Partners is launching a multi-brand boutique fitness platform with 54 territories across the Bodyrok, Bunda, and Sweat440 brands.
Industry leaders at the ATN Innovation Summit discussed shifting consumer discovery patterns and the convergence of marketing and operations for boutique fitness brands.
Lululemon is launching a North American summer series featuring 50,000 free fitness classes to drive brand engagement amid slowing regional growth.
Burn Boot Camp signs Marshmello as equity partner and franchisee.
Training Mate, the Australian-inspired boutique fitness brand founded by former professional rugby player Luke Milton, is accelerating its national expansion plans as demand grows for fitness concepts built around community.
The new Oura Ring 5 is 40% smaller than its predecessor, with a host of health and wellness features. Taken together, the new launch marks Oura’s biggest push yet to turn its smart
The update brings muscle maps, workout logs and 14 partner integrations to the social fitness app that’s become highly popular with runners and cyclists Strava is giving strength t
Aesthetics chains like LaserAway are expanding into longevity treatments and diagnostic tools as skincare brands shift their focus from pure beauty to long-term preventative health.
AI-powered robotic massage provider Aescape has entered insolvency proceedings following high operating costs and debt obligations during its transition to commercial operations.
Youth athlete training provider ETS Performance has acquired Kula Sports Performance, expanding its reach to nearly 80 locations and serving over 50,000 athletes nationwide.
The European fitness landscape is moving toward larger, multi-service clubs and market consolidation, exemplified by David Lloyd Leisure’s recent acquisition of the premium Aspria chain.
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model and look to capture a wider spectrum of users.
Studio Pilates International is launching "The Pilates Games," a 100-minute competitive reformer workout designed to measure performance and technique across its global studios.
F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in October .