TL;DR
Checkers & Rally's has launched a new game show, 'Rule the Drive-Thru,' filmed in an actual drive-thru lane, offering interactive activities. The brand operates and franchises 850 restaurants across the country, with room to grow.
While not a traditional menu item, this show has all the flavor and seasoning of Checkers & Rally's most craveable burgers, fries and sides – real guests spontaneously heading into the drive-thru lane who work up a true appetite playing a vast array of interactive, quirky activities, including Carpool Car-aoke, Fast Food Trivia, Load Your Ride (with life-sized fries), Paint with Ketchup & Mustard and many more.
"Our guests know the strong value proposition of all craveable items at Checkers & Rally's, and now we can further add to that with the high entertainment value of our never-seen-before 'Rule the Drive-Thru' show in a really playful and energizing way," said Kelley O'Brien, Social Media Director at Checkers Drive-In Restaurants, Inc. "Once you jump into the driver's seat and check out new episodes of our show each week exclusively on our social channels, you'll never see any drive-thru the same, all for the better! And who knows what will happen when you next pull up to our window."
Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants.
With 850 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards including: "#1 Most Craveable Fries" by Restaurant Business 2020 and 2018; Best Franchise Deal and "Best Drive-Thru in America" by QSR Magazine; Top Food and Beverage Franchise by Franchise Business Review; the "Hot!
The Forstadt Agency is a one-stop shop for creative strategy, video production and digital marketing. Creating content fast and at volume, energizing brands with entertainment led creative, and always staying one-step ahead of what's trending. We help brands break through the noise.
Checkers Drive-In restaurant franchises are small but efficient making our restaurants easy to operate and typically reduced overhead costs.
In this story
This story was originally published in Franchising.com on April 4, 2023. Burnaze summarizes and links to the original reporting.
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