Inside Amazing Lash Studio®’s Meteoric Rise to Becoming the Top Eyelash Extension Salon Concept on the Market

Amazing Lash Studio provides an emotional service—our mission statement is to create lasting beauty and confidence so guests will look and feel amazing.

In our guest research of the brand’s members and non-members, it is resoundingly clear that with lash extensions, women feel more confident. We just completed a round of market research across the entire country, and no matter the region or focus group, the feedback is identical: that women can wake up feeling confident and beautiful. It was all about how they felt, not how they looked. Amazing Lash Studio service offerings allow women to break up with mascara for good and look as glamorous as they want.

Amazing Lash Studio’s growth is far outpacing similar concepts; the brand currently holds the No. 1 position in the segment volume-wise by 150 studios.

The brand’s footprint, a 1,200- to 1,600-square-foot model, requires separate rooms to perform services, which is unmatched in the segment. This experience-enhancing feature creates a quality difference that is one of the primary reasons customers choose the Amazing Lash Studio brand over other options.

Amazing Lash Studio’s stylist training program is another standout feature of the brand. With other concepts, stylist training falls on the shoulders of franchisees. Amazing Lash Studio, however, handles stylist training out of its regional headquarters. Franchisees send employees to learn the proper systems and tools they need to execute the service Amazing Lash Studio provides. This ensures each studio is meeting the brand’s high standards of quality and helping to provide an exemplary customer experience.

The investment range for an Amazing Lash Studio franchise is $224,650 to $482,528, which includes the $39,000 initial franchise fee.

• The brand currently has more than 200 locations open across 23 states.
• Amazing Lash Studio has seen 43 studios open in 2018 and is projected to open another 45 in 2019.
• The brand specializes in semi-permanent eyelash extensions, developed four proprietary eyelash extension styles—Natural, Cute, Sexy and Gorgeous.
• Amazing Lash Studio recently launched the Amazing Lash Lift service and its all-new Amazing Featherweight Lashes.

Amazing Lash Studio is well-positioned to continue at the top in the beauty and wellness space.