TL;DR
Studio Pilates International is expanding with five new locations across the U.S. and Australia after a record growth year in 2024. The Pilates franchise saw a 29% year-over-year increase in client visits and added 20 new studios.
Studio Pilates International is expanding with five new locations across the U.S. and Australia, following a standout year in 2024, where the Pilates franchise saw a 29% year-over-year increase in client visits, added 20 new studios, boosted network sales by 36% and trained 4,000 new instructors alongside the onboarding of more than 40 new mentors.
The upscale Pilates franchise — which counts former “Beverly Hills, 90210” star Jason Priestley and his wife, Naomi, among its franchise partners — offers expert-led, 40-minute Reformer-based classes designed to deliver a full-body workout.
May 3 – Edina, Minnesota
May 31 – Clayfield, Queensland
June 7 – Superior, Colorado
June 14 – Foster City, California
July 12 – Harlem, New York
“This growth reflects the strong demand for our results-driven, science-based Pilates method,” Studio Pilates International co-founder and CEO Jade Winter said. “We’re proud to support our franchisees and instructors as we expand into new markets and bring the Studio Pilates experience to more communities worldwide!”
In this story
This story was originally published by Courtney Rehfeldt in Athletech News on April 22, 2025. Burnaze summarizes and links to the original reporting.
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