Denny’s Corporation To Expand Market Share Through Partnership With Reef

Denny’s Corporation partners with REEF to provide new delivery options from virtual kitchens in metropolitan trade areas.

Read the original at Franchising.com
Denny’s Corporation To Expand Market Share Through Partnership With Reef

TL;DR

Denny's Corporation partners with REEF to expand its market share through virtual kitchens in metropolitan areas. The partnership will allow Denny's to offer its signature menu items for delivery through REEF's network of delivery kitchens.

“As the first family dining brand to partner with REEF, we are excited to see how Denny’s can serve more guests through REEF’s convenient and scalable delivery solutions,” said Denny’s Chief Executive Officer John Miller. “We have successfully extended the reach of the Denny’s brand through online and delivery channels using our existing network of restaurants, and we look forward to reaching even more guests with REEF, particularly in key under-penetrated metropolitan markets with high consumer demand for delivery.”

Through this partnership, Denny’s plans to expand its footprint across the U.S. and also be a key player in REEF’s platform for breakfast offerings.

“Denny’s is a legendary family dining brand that has remained culturally resonant for over sixty years,” said REEF’s Executive Vice President of Kitchens and Brand Kenneth Rourke. “Through our partnership, we are excited to continue spreading Denny’s signature menu through our innovative delivery model while offering a wider array of breakfast items and American favorites to our customers.”

Denny’s will offer many of their signature menu items, such as the savory “Grand Slamwich” and “Moons Over My Hammy,” or the sweet Double Berry Banana Pancakes and Apple Crisp. The menu would not be complete without the fan favorite “Grand Slam” - two pancakes, two eggs, two strips of bacon, AND two sausage links - all for delivery through REEF’s network of delivery kitchens.

In this story

This story was originally published in Franchising.com on January 11, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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