franx franchisors know the secret but do first time franchisees under multi unit

After successful careers in nonprofits and the military, Myriam and Alex Guerrero opened their first franchise in El Paso late last year - and they're just getting started.

When Myriam Guerrero’s husband, Alex, decided to retire from the army after 28 years of service, the couple knew they needed to find a meaningful way to occupy his newfound free time.

“[Alex] built his whole career around the army, so we wanted to find something for him that would, of course, sustain our income after his retirement, but also give him something to do that he enjoyed doing,” Guerrero says.

For Guerrero, who works full-time at a nonprofit, finding a business opportunity that would allow the couple to give back to their local community in El Paso, Texas, was also important.

In 2020, the Guerreros found what they were looking for when Alex was introduced to a local franchise broker while attending a retirement workshop at Fort Bliss, who encouraged the couple to consider buying a franchise as a means of launching an enjoyable post-retirement career.

For the Guerreros, the suggestion to become franchisees was a good one. After purchasing their first franchise last year from Tint World, an automotive styling and window tinting company with stores in 25 U.S. states and several international locations, the couple embarked on a journey that brought them unexpected success – and a chance to grow their business even more in the future.

In addition to making smart business choices, Guerrero says the success of the couple’s first franchise has also been the result of the high level of support provided by the corporate team at Tint World – support that has inspired the couple to consider becoming multi-unit franchisees.

“I think [Tint World] under-sold themselves. I mean, they told us, ‘We’re here for you guys, we will support you.’ But I think they fell short on really emphasizing those things, because they have been tremendous. It has been a very positive experience for us – and now we’re looking at store number two,” Guerrero says.