El Paso

Siblings sign 14-unit deal to bring Swig to New Mexico.

Dirty soda brand Swig has signed a 14-unit franchise agreement with multi-unit franchisees Heather Berry and Brock Stokes, marking its expansion into the Southwest.

Shipley Donuts has signed six multi-unit deals in Q3, adding 30 locations across five states and marking a significant step forward in the brand's national growth.

Swig signs 14-unit deal with Heather Berry and Brock Stokes.

Cousins Maine Lobster's Dallas truck visits seven New Mexico cities.

Iced tea franchise HTeaO is expanding its Texas footprint with a new locally owned and operated location opening in El Paso.

HTeaO opens new store in El Paso on August 15, 2026.

Pokeworks, the largest and fastest-growing fast-casual poke brand known for its fresh, customizable offerings, is strengthening its presence across Texas.

Becky Samaniego opens The Brass Tap franchise in Lubbock, Texas

Shipley Donuts sees growth in new markets and franchise development

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Pokeworks has 26 locations in Texas, with 11 franchisees and 90% owning multiple locations, and is expanding its footprint in the state.

Mexican retail giant FEMSA is accelerating its U.S. presence by rebranding acquired Delek convenience stores to its OXXO banner, focusing on the Southwest market.

“We had a strong year in 2025, and that carried into the first quarter,” said Jordan Wilson, chief development officer.

Property restoration franchise PuroClean is targeting entrepreneurs for expansion in El Paso, Texas, to address rising demand driven by regional flash floods, extreme heat, and wildfire risks.

PuroClean plans to expand in West Texas, citing high demand for property restoration and remediation services in the region.

Tommy’s Express, the nation’s fastest-growing car wash brand, proudly announces the grand opening of its sixth El Paso location at 640 N.

Cousins Maine Lobster plans to roll out four new trucks in New Mexico, Texas, and Arizona, expanding its fast-casual lobster brand in the Southwest.

Building on the success of their first two Cousins Maine Lobster trucks in Lubbock, Texas, entrepreneurs and longtime friends Chris Wilson and Gary Andrews are expanding across the Southwest with four new trucks planned for New Mexico, Texas, and Arizona.

Cousins Maine Lobster signs agreements for New Mexico, Texas, and Arizona.

Bobby and Jessica Montoya have long shown their commitment to community involvement and support, with prior involvement in community recreation programs and professional work in franchise growth and mental health…

West Texas is about to get a whole lot more Smorange as Smalls Sliders hosts the Grand Opening Celebration of its first El Paso Can on September 9.

Smalls Sliders signs multi-unit agreement to expand in West Texas

Right at Home franchisee Will Bradham expands his business to the Golden Triangle area in Mississippi.