PuroClean looks to clean up in El Paso

Property restoration and remediation franchise PuroClean announced that it plans to expand in West Texas.

The franchise reported that the El Paso market is a top priority for its growth strategy, given the number of high-demand territories in the area. According to PuroClean, the weather in the region is a key catalyst for driving demand for its services.

Citing regional reports, PuroClean said the city of El Paso experiences frequent flash floods, including an average of six per year between 2006 and 2024. In contrast, extreme heat and drought in the region increase the risk of wildfires.

Combined with adverse weather risks, remediation and restoration services are also needed for everyday issues such as pipe leaks, mold, and appliance failures.

“El Paso is a strong market for long-term growth because the demand for property restoration services is both recurring and essential,” said Brandon Mangual, vice president of franchise development at PuroClean. “Beyond residential demand, the region’s expanding commercial sectors create significant opportunities for new PuroClean Franchise Owners. Supported by PuroClean’s regional support, El Paso offers entrepreneurs the potential to build a scalable business in a market driven by both everyday property needs and large loss events.”

Founded in 2001, PuroClean has more than 500 locations in the United States and Canada. The franchise says it provides entrepreneurs with a scalable business model backed by national partnerships, comprehensive training, operational support, and advanced technology systems designed to help franchise owners respond efficiently when disaster strikes.

“Our franchise owners play an important role in helping families and businesses recover during some of the most stressful moments they face as property owners,” said Steve White, president of PuroClean. “Markets like El Paso continue to demonstrate why restoration services remain essential regardless of economic conditions. From severe weather events to unexpected property damage, there will always be a need for fast, reliable, and compassionate service, and we’re looking forward to growing our presence in the region with entrepreneurs who want to make a meaningful local impact.”

In April, PuroClean announced a plan to expand in the San Francisco Bay Area and said it had 15 franchise territories available in the market.

This year marks the 25th anniversary of PuroClean as the brand reached a major benchmark of 500 locations. The company reached system-wide sales of $400 million in 2023 and said it is aiming to reach sales of $1 billion.