Slim Chickens Names Patrick Noone as Chief Marketing Officer

Slim Chickens has named Patrick Noone as its new Chief Marketing Officer (CMO). With 25 years of experience in brand strategy and data-driven marketing, Noone will lead initiatives to strengthen brand positioning, enhance guest engagement and reinforce brand loyalty.

Noone previously led a brand transformation at Checkers & Rally’s, implementing menu and media strategies that resulted in record profit growth. His extensive background also includes consulting for emerging and established restaurant brands, as well as leadership roles at Domino’s Pizza, Krispy Kreme, and Noodles & Company, where his marketing strategy played a key role in the company’s initial public offering (IPO).

“Marketing is a driving force behind our ability to grow effectively and support our franchisees, and Patrick has a proven track record of turning brand strategy into real business growth,” said Tom Gordon, CEO of Slim Chickens. “His ability to blend compelling storytelling with data-driven insights and operational expertise will be a game-changer.”

In his role, Noone will oversee all aspects of brand marketing, digital strategy, and consumer engagement. His leadership will be essential in optimizing media strategies and developing marketing programs that support locations.

“Slim Chickens has built something truly special—an authentic brand rooted in culture, quality, and a fiercely loyal following,” said Noone. “My mission is to amplify what makes this brand exceptional and accelerate customer acquisition, strengthen guest loyalty, and equip franchisees with the tools they need. This is about growth that drives long-term success.”

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.